Alex Minicucci is the Vice President and Diverse Omni-Channel Investment Lead at Horizon Media, bringing over 15 years of media experience to the role. He specializes in helping clients develop comprehensive, inclusive buying strategies aimed at effectively reaching diverse audiences. By connecting these strategies to in-market investment placements, Alex ensures that clients partner with the right entities to meet their business needs.

Alex's expertise lies in advanced marketing practices that address brands' objectives to engage with multicultural groups. He emphasizes thoughtful media practices that align cultural imperatives with brands' marketing and business priorities. His approach is data-driven, with a particular focus on equitable representation.

A key contributor to Horizon Media's Project Embrace, Alex played a pivotal role in the agency's initiative to design inclusive media strategies. This enterprise-wide approach helps clients reach multicultural audiences effectively and supports diverse media in competing for marketers' share of wallet.

In his dual reporting role, Alex collaborates with Karina Dobarro in the Multicultural Business Solutions team and Alex Stone in the Investment/Partnerships team, ensuring a cohesive approach to diverse media investment.