Caroline Giegerich brings over 20 years of experience in marketing, emerging technologies and TV, a scrappy entrepreneurial mindset, and fresh ideas to tackle no-blueprint challenges. Caroline has served in a variety of Marketing and Innovation roles for iconic brands including HBO, Showtime, Smashbox Cosmetics and on the agency side, at Initiative, leading an Innovations team focused on helping clients like Lionsgate identify future-facing advertising solutions. As a consultant, she has supported Netflix in program marketing as it moved into Original Programming, Paramount Digital in social media as it began to launch digital series, and YouTube in its approach to organic shopping behavior for brands.