Full Name
Patrick Crakes
Job Title
Crakes Media Consulting

Patrick Crakes has served in various senior executive media roles during the course of his career including several at FOX Sports.  During the last six years of his 23-year tenure there he was SVP, Programming, Research and Content Strategy responsible for strategic programming decisions across multiple sports networks and platforms including FOX, FS1, FS2, and FOX Deportes.  In that role he managed relationships with numerous content partners including the NFL, NASCAR, MLB, FIFA, USSF, MLS, UFC, Big Ten, Pac-12, Big East, UEFA, NHRA, and CONCACAF.  While at FOX Sports he also oversaw the Primary Research Group with numerous strategic landscape projects into the future of media consumption and content development. After FOX Sports, he spent two years as EVP, Strategic Insights and Business Operations for InVivo Media Group, a privately-held event management company featuring live music promotion and talent/commercial partnerships across the U.S. Latino & Latin American marketplaces. Currently, he is Principal of Crakes Media, a strategic advisory focused on media landscape evolution, distribution strategy, programming rights negotiations and valuation, content creation and business operations.  His clients include media companies, sports leagues/teams, and investment firms/companies across media and finance. He has also provided expert testimony concerning media in U.S. Federal Court, the Delaware Court of Chancery and in arbitration proceedings for sports leagues and teams. In addition, he serves as a senior advisor and board member to several early and late-stage media ventures to include Sports Bubble, the National Ruby Football League, and the Women’s National Football Conference.  Crakes is also a commissioned officer in the United States Army Reserve and a former paratrooper having served three years on active duty in the 82nd Airborne Division.

Patrick Crakes