Jesus Lara is President of Local Media in the U.S. at TelevisaUnivsion Inc. the world’s leading Spanish-language media and content company. In this role, Lara leads the company’s local TV and radio operations and sales across the country, including in major markets such as Los Angeles, New York, Miami, Dallas, Houston, and Chicago, and will continue overseeing the audio strategy for the Uforia audio network. 

Previously to this role, he was President of Radio, leading the audio network strategy and business development across 39 terrestrial stations and the Uforia digital platform, including the Uforia app, a music and podcasting streaming app, reaching over 22M listeners per week across platforms. Additionally, Lara also built the Uforia Music Series, the biggest Latin Music experiential footprint in America, featuring the hottest Latin superstars and up-and-coming artists.