Leslie Wood is a world-class media and advertising research leader who has followed her passions from reach and frequency to recency; from single source to incrementality, into separating the effects of advertising into creative and media. Her passions have led from understanding brands through long-term effects of advertising, loyalty, churn and how to build brands. She spearheaded the introduction of fusion to the US and led the early work on simulation and optimization of media. 

Leslie is the Chief Research Officer at iSpot TV with the role of developing products, solutions and methodologies that underpin iSpot’s industry-leading cross-platform measurement suite as well as bring an unrivaled and innovative approach to TV and streaming currency measurement.