Bob Bress is the Vice President and Head of Data Science at Freewheel, a global technology platform for the TV advertising industry, where his work is focused on the application of advanced analytics to advertising technologies. In this role, he leads a team of data science, engineering and analytical staff using their expertise to drive the development of the next generation of innovative advertising products for television and premium video. Bob has over 20 years of analytics experience across industries including work in hospitality, energy and at GE's Global Research Center. Bob holds 10 patents in the application of data science to advertising technology and is a frequent speaker on the intersection of AI and advanced analytics in media.