Mike DiGiacomo serves as Head of Integrated Marketing at AMC Networks' in-house branded entertainment agency The Content Room, where he oversees marketing and brand strategy. He also leads the operation of all Integrated Marketing functions, from pitch to execution, charged with keeping AMCN at the forefront of the branded content conversation.
During his tenure at AMCN, DiGiacomo has spearheaded creative partnerships spanning genres that include IFC’s “slightly off” comedy, Sundance TVs indie filmmaker roots and massive fan franchises like AMC’s The Walking Dead. Mike and The Content Room team take a boutique approach to building creative stories for brands from the ground up, along with a personalized distribution strategy that meets specific advertiser goals and objectives.
Mike joined AMCN in 2011. Prior to AMCN, DiGiacomo held roles in Integrated Marketing at Viacom and Univision, as well as various roles at Sony Pictures Entertainment in Los Angeles. He is a graduate of Boston University’s Questrom School of Business with a BS in Marketing.