As Executive Director of Omnicom Media Group’s cross-cultural center of excellence, Michael Roca advocates for a more equitable media and marketing ecosystem by highlighting the business imperative of leading the work with an inclusive approach.  He has helped marketers such as Diageo, Google, and P&G drive brand growth and loyalty with diverse consumers by crafting culturally relevant media strategies while also diversifying the mix of their media partnerships that unlock more investment in diverse owned, operated, and targeted entities.  His unique approach in this space has earned him a spot on AdAge’s The List, and was most recently recognized by Adweek as a Media All-Star.  

He holds a BA in Communications from St. John’s University and an MBA from Nova Southeastern University.  Michael also advances inclusivity on the corporate front as the executive sponsor of OMG’s Hispanic/Latin BRG while also sitting on the board of directors of the Hispanic Alliance for Career Enhancement (HACE), Hispanic Marketing Council (HMC), The International Radio and Television Society (IRTS), and the Center for Hispanic Marketing Communication at Florida State University.

Michael resides in America’s most vibrant and eclectic city, Miami, with his wife and their three children.