As Zubi Advertising’s Vice President of Media Integration, Isabella oversees all strategic media planning and execution for Zubi’s clients, as well as new business development efforts.

She has over 30 years of media experience with many of the largest advertisers in the US Hispanic market across multiple categories.

Her passion for marketing to diverse audiences is evidenced in her commitment to always elevating the industry profile, while helping marketers understand and capitalize on the biggest growth opportunity in the U.S.

Her mantra of “in constant pursuit of the perfect balance between art and science” demonstrates her passion for cultural connections, creative innovation and applying the latest technology to measure and optimize performance.

She currently serves as the Chair for The Hispanic Marketing Council, as well as member of the RAB’s Audio Advisory Board, and Advisory Board member for Texas Tech University’s Institute for Hispanic and International Communication.  She  also serves on the South Florida March of Dimes Board. 

In 2018, she was honored as a “Hispanic Woman of Distinction” in Miami. 

Isabella earned dual degrees in Journalism and Spanish Language & Literature from the University of Maryland.  She also studied at Universidad La Complutense in Madrid, Spain.