As Chief Marketing Officer, Oswald Méndez leads the company’s marketing strategy and to enable growth across its product portfolio including Canela.TV, Canela Music and Canela Kids. Prior to joining Canela, Oswald founded Collective Transformation, a firm focused on developing innovative solutions for media companies, advertising agencies and marketers coping with the new, more challenging environment of the multicultural mindset in the U.S. Before that, he was CEO and Co-founder of New Majority Ready, a marketing & business consulting company with the mission to help businesses realize the impact America’s current cultural transformation has on their current and future strategy and create a path that will lead to new sources of revenue through the lens of the new majority. 
 
Méndez also held executive positions at BBC America, MundoFox Broadcasting, and FIC. Earlier in his career, Méndez spent over two decades working for global and domestic agencies such as McCann-Erickson Worldwide and was part of the team that launched Universal McCann globally. He was a Managing Partner at The Vidal Partnership and began his career in the multicultural space at Conill Advertising.
 
Oswald has a degree from NYU’s Stern School of Business in International Business & Marketing.