As Chief Marketing Officer, Oswald Méndez leads all customer-centric strategies and programs to drive Canela Media’s growth in U.S. and Latin American markets. Responsible for overseeing all marketing functions for the company to enable growth across its product portfolio both through user acquisition and retention efforts as well as revenue-generating opportunities and go to market strategy. 

Prior to joining Canela, Oswald co-founded New Majority Ready, a marketing & business consulting company with the mission to help C-suite executives and businesses realize the impact America’s current cultural transformation has on their existing and future strategies and business growth blueprints that led to new sources of revenue through the lens of the new majority population in the U.S. 

Méndez also held executive positions at BBC America, MundoFox Broadcasting, and FOX International Channels. Earlier in his career, Méndez spent over two decades working for global and domestic full service and media agencies such as McCann-Erickson Worldwide and was part of the team that launched Universal McCann globally and oversaw a client portfolio in Latin America of over $1 billion USD. He was a Managing Partner at The Vidal Partnership, full-service independent USH agency, and began his career in the multicultural space at Conill Advertising.

Oswald has a degree from NYU’s Stern School of Business in International Business & Marketing. He also holds certificates in Television and Film Production from NYU’s School of Continuing Education and Blockchain Technologies: Business Innovation and Application from MIT Sloan Executive Education.

 
Oswald has a degree from NYU’s Stern School of Business in International Business & Marketing.