Joe Schramm is a business strategist, conference producer and marketing specialist with an expertise for attracting segmented audiences. Notable among those audience segments are executives in TV, film, sports and video, Hispanic consumers, soccer fans, maturing Americans, families, South Asians, women, LGBT and others.
He currently holds two roles in television. One is as the Director of the Office of Film & Television for the Town of Huntington, Long Island where he promotes “Huntington to Hollywood.” He has attracted to Huntington, a series of major productions for streaming services which have in turn delivered millions into the local economy.
The other role is as the founder and president of the Schramm Marketing Group, a marketing communications and media services agency that specializes multicultural marketing, sports promotion, conference production and sponsorship sales. The company’s clients include the leading brands in consumer services, television, sports, entertainment, publishing and non-profits. He founded the New York- based company in 1993.
Schramm has earned a reputation for successfully attracting fans to sold-out international soccer matches, as well as attracting attendees to leading TV industry conferences like NAB , NATPE and others. He is noted as the creator and producer of the Hispanic Television Summit, which is celebrating its 22nd consecutive year, presented by Future’s television industry magazines, B+C and Multichannel News.
Joe is a 30+-year veteran of the TV and video industry. He was honored as a member of the prestigious 2015 Class of Cable TV Pioneers. He has worked on the launch of “brand extension services” for numerous networks including ESPN, Fox, MTV, and The History Channel as well the launch of programmers like GOL TV, and others. Schramm has also helped to launch the Hispanic programming tiers with customer acquisition campaigns for the leading cable TV operators, satellite TV providers and streaming platforms. Earlier in his career, he held marketing and creative services roles with Cablevision, and Rainbow Media (now AMC Networks).
He is also the founder of Team Services, a marketing company he started in 1990, that focused on the sale of transactional TV programming. He sold his interest in the company in 1993. At Team, he introduced US audiences to South America’s “Copa America” soccer championship. This initiated his career in soccer.
Schramm has represented top sponsor investments in sports and entertainment, including AT&T’s affiliation with Major League Soccer (MLS) and championship boxing, Time Warner Cable’s sponsorship of the FC Barcelona Soccer Tour of the US and similar sponsorships for major brands like DISH, Verizon, McDonald’s, and others.
Schramm also produces leading executive conferences on topics of sports, multicultural marketing, television and notably Hispanic TV. The company produces several signature television industry events, including general sessions and keynote presentations at NATPE and NAB Show, the world’s largest annual conference for the TV and video industry.
He has also served to develop affiliations with the country’s leading media companies and sports properties for leading non-profits including the Girl Scouts of the USA, Amnesty International, and Hearing Health Foundation.
Prior to entering the cable TV industry in 1979, Schramm worked as an Executive for the Boy Scouts of America. Joe Schramm is a native of Long Island, NY and earned a BA in 1975 from St. Michael’s College in Vermont.
Joe also gives back to the community. He has chaired committees for CTAM and NAMIC and has been a board member of the Long Island Alzheimer’s Foundation and the Hetrick-Martin Institute. He currently serves as the Chair of the Suffolk County (NY) LGBTQ+ Advisory Council, member of the Town of Huntington LGBTQ+ Task force, and is the pro bono Executive Producer of Northport Pridefest.
