Marketer Case Study | Amazon Ads and General Mills discuss streaming ads and creatively engaging viewers on Thursday Night Football on Prime Video

Amy McDevitt, Head of Sports Brand Partnerships for Amazon Ads, and Raquel Navarrski, Customer Vice President at General Mills, sit down to discuss how advertisers on Thursday Night Football on Prime Video are creatively reaching highly engaged and younger viewers consuming live sports on a streaming service. The fireside chat will highlight how two of General Mills consumer brands are building relationships with viewers through custom content and remarketing across multiple touchpoints.