Name
First-Party Data-Informed Video: Automotive Campaign Success
Date & Time
Monday, September 11, 2023, 11:25 AM - 11:55 AM
Speakers
Jon Lafayette - B+C Multichannel News
Todd Hauser - fullthrottle.ai
Tara Rego - Spectrum Reach
Amy Anthony - Stream Companies
Todd Hauser - fullthrottle.ai
Tara Rego - Spectrum Reach
Amy Anthony - Stream Companies
![Jon Lafayette](http://assets.swoogo.com/uploads/thumb/390284-5dada4acec988.jpg)
![Todd Hauser](http://assets.swoogo.com/uploads/thumb/2856286-64efb79c2f0a9.jpg)
![Tara Rego](http://assets.swoogo.com/uploads/thumb/2856290-64efb7d9a2797.jpg)
![Amy Anthony](http://assets.swoogo.com/uploads/thumb/2856291-64efb80ec8ac2.jpg)
Description
First-Party Data-Informed Video: Automotive Campaign Success
fullthrottle.ai is an award-winning ad tech company that identifies in-market website visitors and transforms them into net-new household based first-party data. In this session you’ll hear how fullthrottle.ai worked with the advanced advertising sales unit of Spectrum Reach to assemble a campaign that drove a 20% increase in sales and a 9% increase in service transactions for an automotive campaign.