Special Presentation | Exposing the Double-Standard in Video Advertising

The latest ad fraud scandal has pulled into sharp focus the lack of a level playing field between multi-screen TV platforms and walled gardens on campaign management. Who loses? Marketers, who rely upon campaign accuracy, transparency, and, most importantly, performance to drive their KPIs, as well as premium video platforms whose inventory is planned, sold and measured on a different standard. In this eye-opening presentation, you’ll see why this latest breach in campaign transparency is so significant and how it is impacting both ad sellers and buyers in today’s marketplace.