Name
Panel | Knowing Your Audience
Date & Time
Tuesday, September 12, 2023, 11:05 AM - 11:40 AM
Speakers
Lucia Moses - Insider
Patrick Béhar - Kantar Media
Anthony Iaffaldano - Fandom
John-Marcus Phillips - Effectv
Ryan Richards - Spectrum News
Liz Spaulding - BritBox
Lucia Moses Patrick Béhar Anthony Iaffaldano John-Marcus Phillips Ryan Richards Liz Spaulding
Description

Panel | Knowing Your Audience

Personalization, user experience (UX), data, and advanced marketing segmentation all lend to the industry’s growing competition around eyeballs and market share across SVOD, AVOD and FAST.