Afternoon Keynote: The Seller: Jon Steinlauf, Chief U.S. Ad Sales Officer, Warner Bros Discovery

As head of sales for Warner Bros. Discovery, Jon Steinlauf oversees sales of one of the most-viewed collections of cable TV networks including Food Network and CNN, as well as direct-to-consumer streaming services Max and discovery plus. During this session, Steinlauf will discuss how Warner Bros. Discovery has been ramping up its advanced advertising capabilities and increased direct-to-consumer ad volume by 50% in the recently completed upfront.