Name
Marketer Case Study: Impact of Big Data Currency and Convergence with Paramount, Pepsi, OMD and VideoAmp
Date & Time
Monday, September 11, 2023, 1:20 PM - 1:50 PM
Speakers
Travis Scoles - Paramount
Katie Haniffy - PepsiCo Beverages North America
suzanne irving - OMD
Aaron Lilly - VideoAmp
Katie Haniffy - PepsiCo Beverages North America
suzanne irving - OMD
Aaron Lilly - VideoAmp
Description
Marketer Case Study: Impact of Big Data Currency and Convergence with Paramount, Pepsi, OMD and VideoAmp
In this dynamic conversation, Paramount, Pepsi, OMD and VideoAmp will showcase the power of combining big data with advanced audiences in not only delivering audiences at scale, but delivering campaigns effectively while driving conversion and sales lift.