Name
Panel | Measuring Results
Date & Time
Monday, September 11, 2023, 10:00 AM - 10:35 AM
Speakers
Sean Cunningham - VAB
Larry Allen - Comcast Advertising
Erica Barnes - A+E Networks
Mohammad Chughtai - MiQ
Leslie Wood - iSpot.tv
Larry Allen - Comcast Advertising
Erica Barnes - A+E Networks
Mohammad Chughtai - MiQ
Leslie Wood - iSpot.tv
Description
Panel | Measuring Results
A look at the latest ways of measuring campaign performance, from counting impressions to determining return on investment. Panelists will discuss which metrics are important and how big data affects how they do their jobs.