Panel | Measuring Results
Date & Time
Monday, September 11, 2023, 10:00 AM - 10:35 AM
Sean Cunningham Larry Allen Erica Barnes Mohammad Chughtai Leslie Wood

Panel | Measuring Results

A look at the latest ways of measuring campaign performance, from counting impressions to determining return on investment. Panelists will discuss which metrics are important and how big data affects how they do their jobs.