The Local Broadcaster’s Keynote

This keynote interview reinforces the continued power of local broadcast as a primary way to reach Hispanic audiences.  This conversation taps our guest’s years of experience for delivering local programming for Hispanic radio and TV audiences.  Today he leads local media, including broadcast TV and radio, for TelevisaUnivision.   He’ll share perspectives on how to elevate a community-specific strategic content offering, attract regional sponsors, and appeal to local Hispanic audiences.