AGENDA

Over the course of the day experts will explore the multiple ways that television programming is engaging Hispanic consumers with video content that is connected across platforms - - from streaming to broadcast to traditional pay tv. The summit focuses on advertising, viewer research, programming, content distribution, subscriber marketing & viewer promotions and content discovery.

The summit features keynote conversations, panel discussions, presentations, and numerous networking opportunities, as well as honors multiple recipients with the distinguished Hispanic Television Award.

Wednesday, September 13, 2023
9:00 AM - 9:30 AM (EDT)

Registration

 
9:30 AM - 9:35 AM (EDT)

Welcoming Remarks

Joe Schramm Carmel King
9:35 AM - 9:45 AM (EDT)

State of Hispanic Media & Marketing

Today’s Hispanic market now exceeds 62 million in the US, alone.  We begin with perspectives of the current trends in the media marketplace presented by the chairperson for the Hispanic Marketing Council.

Isabella Sanchez
9:45 AM - 10:15 AM (EDT)

Trends in Global & Local Media

Every week, Hispanics watch 33 billion minutes of television. This panel of leading media buyers and TV media sales executives looks at the rapidly growing opportunities with ad-supported streamed content.  Are brands following the global trend, or are they remaining loyal to traditional linear media?

Sean Cunningham Gloria Constanza Michael Roca David Tardio Alex Minicucci
10:15 AM - 10:30 AM (EDT)

Connecting Hispanic Consumers With Brands

This experienced executive from a leading mobile service brand is the keeper of the Spanish language voice and champion of the Hispanic market at T-Mobile.  She shares perspectives and examples of creative advertising that reflect best practices for positioning a brand’s voice in the Hispanic market today, both locally and nationwide.

Joe Schramm Emma Vélez-López
10:30 AM - 11:00 AM (EDT)

Fireside Chat | Be in-lockstep with the U.S. by being in-lockstep with Hispanic audiences

Learn how Comcast and Xfinity built a best-in-class go to market playbook by innovating products, services and marketing communications to deliver a deep connection with the Hispanic audience.  Hear from the client and ad agency duo who have orchestrated many groundbreaking programs, like Project UP and Internet Essentials, and the most effective advertising campaigns.

William Bell Jose Velez Silva José Pablo (JP) Rodriguez
11:00 AM - 11:15 AM (EDT)

Morning Networking Break

 
11:15 AM - 11:45 AM (EDT)

The Chairman's Keynote

Join NBCUniversal Telemundo Enterprises’ Chairman Beau Ferrari for this in-depth conversation about the U.S. Hispanic demographic's unparalleled potential as an economic growth catalyst, as an influencer of pop culture, and as a consumer force in today’s multicultural landscape. Gain exclusive insights into Telemundo's streaming and FAST channel strategy, exclusive sports offerings, news coverage and programming hits in entertainment and reality. This keynote is a gateway to understanding the pivotal synergy between Hispanic impact and Telemundo's innovative approach, which together have been transforming mainstream media.

Bill Bradley Beau Ferrari
11:45 AM - 12:30 PM (EDT)

The Annual Hispanic Television Awards Ceremony

View the 2023 award recipients here

 
12:30 PM - 1:30 PM (EDT)

Awards Celebration Luncheon

The festive celebration offers attendees the opportunity to enjoy lunch, relax and network. 

Sponsored by: 

There will also be special musical entertainment provided by Mariachi Real de Mexico de Ramon Ponce. This mariachi ensemble are considered to be the ambassadors of mariachi music in the New York metro area. Entertainment brought to you by Castalia and Mexicanal. 

 
1:30 PM - 2:00 PM (EDT)

The Local Broadcaster’s Keynote

This keynote interview reinforces the continued power of local broadcast as a primary way to reach Hispanic audiences.  This conversation taps our guest’s years of experience for delivering local programming for Hispanic radio and TV audiences.  Today he leads local media, including broadcast TV and radio, for TelevisaUnivision.   He’ll share perspectives on how to elevate a community-specific strategic content offering, attract regional sponsors, and appeal to local Hispanic audiences.

Thomas Umstead Jesus Lara
2:00 PM - 2:30 PM (EDT)

From Concept, to Casting, to Streamed Content

This power trio of lead actor - show creator, producer, and streaming platform executive review the making of the popular Prime Video series COMO SOBREVIVIR SOLTERO. They discuss driving the content from conception to execution in the streaming era, and creating an engaging show that attracts audiences across international and US markets.

Mike Malone Javiera Balmaceda Jaime Davila Sebastián Zurita
2:30 PM - 3:00 PM (EDT)

Fireside Chat | Originals, Local, Fast and Broadcast

Two leaders in original television programming share perspectives of the growing impact of original, local broadcast TV in the streaming space of Peacock, Samsung TV Plus, The Roku Channel and Xumo Play, as well as their unique ability that their 11 English language stations and four regional Spanish language stations have to  deliver bilingual storytelling through their local 24/7 streaming channels.

Cristina Navarrete Ozzie Martinez Meredith McGinn
3:00 PM - 3:15 PM (EDT)

Afternoon Networking Break

 
3:15 PM - 3:45 PM (EDT)

Panel | Content for Special Audience Segments

This session addresses a variety of content genres and how each category has found its own place among different, segments of the loyal Latino TV audience.  In this case, we focus on kids and fans of sports and music.

Court Stroud JC Sanchez Chris Knight Oscar Ramos Doris Vogelmann
3:45 PM - 4:15 PM (EDT)

Panel | Attracting and Activating Hispanic Viewers

As viewers and subscribers, Hispanics are known to be early adopters of emerging video experiences.  A panel of streaming and marketing leaders discuss what it takes to activate Hispanic audiences by meeting their evolving expectations from content providers and programmers.

Daniel Weinbaum Louis Maldonado Oswald Mendéz Javier Saralegui
4:15 PM - 5:00 PM (EDT)

Panel | Connecting Content with the Consumer

This group discussion addresses the most critical element to Hispanic television – distribution of content to the consumer.  This session explores the latest and most practical growth opportunities available on linear and FAST channels, for those in the business of television for Hispanic viewers, worldwide.

Adriana Waterston GUSTAVO R. APARICIO Luis Torres-Bohl Jorge Alberto Fiterre Filemon Lopez
5:00 PM - 6:00 PM (EDT)

Closing Reception

Sponsored by: 

 
Time Zone: (UTC-05:00) Eastern Time (US & Canada) [Change Time Zone]

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