Veronica Hernandez is a Product Manager at Nielsen focusing on the company’s recently launched Gracenote Inclusion Analytics (GIA) offering. GIA leverages Nielsen viewership data and Gracenote program metadata to deliver new metrics on the diversity of entertainment content and audiences to studios, distributors, advertisers, and agencies. She started her career at Nielsen as a Client Insights Analyst, working on custom cross-platform research.
As a college senior, Veronica was a Nielsen Media Lab Fellow. In that role, she combined her personal commitment to equity and professional experience with representation in media research to study how on-screen representation impacts audiences. Her fellowship report became the proof of concept for what is now Gracenote Inclusion Analytics.
Before joining Nielsen, Veronica was a researcher at the Geena Davis Institute, a leading non-profit and advocacy group focusing on increasing representation in media. She is the 2021 ARF Young Pro of the Year, a UC Berkeley PPIA Fellow and holds an Urban and Environmental Policy degree from Occidental College. Veronica was born and raised in Southeast Los Angeles.