Scott M. McKinley, CEO and founder of Truthset, is an accomplished executive and serial entrepreneur with 20+ years of experience in data, analytics & measurement, and technology serving the marketing industry. Prior to Truthset, he was CEO of IDify, a leading identity data firm where he architected a PE buyout in 2018. Previously, he was Executive Vice President at Nielsen in global client service and product roles, where he led the Nielsen Innovation Lab in partnership with Stanford Graduate School of Business. Prior to Nielsen, Scott was co-founder and CEO of Factor TG, a venture-backed startup focusing on marketing ROI measurement, acquired by Symphony in 2010. Before beginning his business career, he was a world class professional cyclist and captained the 1988 U.S. Olympic Cycling Team in Seoul, Korea.