As Chief Marketing Officer at Weather Group, Fred Bucher oversees all marketing initiatives for The Weather Channel, Local Now and Pattrn. With more than 25 years of experience in leadership roles with some of the world’s largest media companies, Fred ensures that Weather Group’s marketing, public relations and insights initiatives are driving the Weather Group toward its broader brand and business goals.
Prior to joining Weather Group in 2020, Fred served as Senior Vice President and Chief Marketing Officer of Spectrum Reach, the advertising sales division of Charter Communications and also at Time Warner Cable Media from 2012 to 2016. Previously, Mr. Bucher held a number of senior leadership positions at major agencies and media companies, as well as operating his own consulting firm. From 2000 to 2010, he worked at ESPN as Vice President of Marketing Solutions where his responsibilities included managing sponsor-driven marketing programs across ESPN’s on-air networks, ESPN.com, ESPN The Magazine and ESPN mobile properties. He also worked at Omnicom’s Tracey Locke Partners and Ryan Partnership, which became Epsilon.
Fred holds a bachelor’s degree in history and political science from Dickinson College. He is actively involved in charitable work as a board member of the Cardinal Shehan Center in Bridgeport, CT. He and his wife Deanna have four children.