Full Name
Rose McGovern
Job Title
Group VP, Client Success, Programmatic & Ad Operations
DIRECTV Advertising

Rose McGovern is the Digital Client Success and Operations lead for DirecTV Ad Sales. Her role includes oversight of Digital Direct and Programmatic Account Services, Ad Operations, Digital Integrations along with Digital Inventory & Yield management across all digital products and endpoints. Prior to her recent appointment at DirecTV she served in a similar capacity leading Digital Client Success, Ad Operations & Programmatic Operations at Warner Media Ad Sales across the portfolio and as part of the team responsible for launching HBO Max with Ads. 

Rose is a Dynamic leader that brings the unique combination of a top-performing sales record and a deep understanding of data science and AdTech expertise. This alongside her high EQ allows her to lead the development of trusting and productive internal and external partnerships – stewarding ad spend that results in proven ROI and renewed client investments. She has an excellent ability to identify and align talent fostering a passionate, creative and strategically minded team environment. 

Rose was named to the Cynopsis “It List” in 2021 (spotlighting innovating digital execs). She was a 2020 Xandr Applause Award recipient (nominated by peers and selected by the CEO). Rose holds a BA in Broadcast Journalism from the University of Miami. Notable personal achievements include completing the NYC Marathon and working from home with two small children!

Rose McGovern