Jon Giegengack is the founder and principal of Hub Entertainment Research. Jon launched Hub in 2013 as the convergence of technology and entertainment created a need for real-time insights on how people discover, choose, and pay for content. Jon works with leading brands including Netflix, Paramount, Comcast, Hulu, Amazon, and Sony Pictures. He is a sought after speaker at industry events and gave a TedX Talk on how entertainment technology is changing American culture. His work is quoted in publications like The Wall Street Journal, Adweek, Variety, and Bloomberg.