Jessica Ricaurte is an industry veteran in the multicultural space with 18 years of experience. She possesses a unique mix of business development, product, creative, and storytelling skills. Her focus and passion are with the multigenerational Hispanic market.

Prior to joining Adsmovil as a Chief Revenue Officer, she led Yahoo's Diversity and Inclusion sales category. Jessica’s career began on the agency side at ID Media (IPG) as a broadcast buyer. Quickly leaning into working closely with Univision, Telemundo and Azteca America, she decided to pursue a career in Multicultural Marketing.

Jessica earned a bachelor's degree in Psychology and Communications from the University of Michigan.