Laura Andriani is Head of Audience for FIFA+, FIFA’s newly launched streaming football entertainment platform. She has spent the past 11 years in audience development and digital marketing for sports properties within traditional broadcasting as well as OTT services. At FIFA, Laura oversees the development of data-driven global and local marketing campaigns aimed at audience growth and engagement throughout the year across a myriad of marketing channels and digital touchpoints. She has previously worked at DAZN and ESPN, with a focus on digital consumption of live and on-demand video content for Wimbledon, The Olympics, NFL, UEFA Champions League and NBA among others. Laura is a graduate of Loyola University Chicago, and holds an Advanced Certificate in Digital Media Marketing from New York University.