Lori is responsible for leading video strategy and investment across various Mediahub clients while also acting as the data-driven video lead for the agency. She has experience working across retail, QSR, tech, and travel verticals, and has worked on brands such as Chipotle, Ulta Beauty, Pinterest, and Royal Caribbean.

Lori has a passion for infusing data with traditional media, most recently focusing on outcomes-based media. She has pioneered first-to-market deals on behalf of Ulta Beauty and Chipotle, guaranteeing their video investments on key business metrics such as sales, search, and in-store traffic while also leading the data-driven video strategies for Staples, L.L.Bean, and Scotts Miracle-Gro.