Full Name
Carlos Santiago
Job Title
Co-Founder, Cultural Inclusion Acceleratorᵀᴹ / President and Chief Strategist, Santiago Solutions Group, Inc.
Santiago Solutions Group, Inc. / Cultural Inclusion Acceleratorᵀᴹ

Carlos Santiago is a recognized strategist who has been guiding growth strategies backed by innovative insights, data, and econometrics to optimize and solve challenges in implementing Multicultural and Inclusive & Generational segment efforts within a Modern Marketing and Total Market context. 

Since 2000, Carlos has led Santiago Solutions Group (SSG), guiding insights discovery, opportunity models, analytics, and marketing strategies for clients such as AARP, AT&T, Arizona Blue, Blue Cross Blue Shield, Blue Shield California, CVS Health, Elli Lilly, Feeding America, Ferrara, J&J, Home Depot, Kimberly Clark, McDonald’s, Nestle, The Principal, Sierra Club, SNHU, Sparkling Ice, St. Jude Children’s Research Hospital, Target, Ulta Beauty, Verizon, Walgreen’s, Walmart among others. 

In 2016, Carlos co-founded AIMM – the Alliance for Inclusive and Multicultural Marketing, an arm of the Association of National Advertisers (ANA), evolving the multicultural and diverse marketing discipline for the 21st century alongside CMOs from Nestle, Wells Fargo, Walmart, Denny’s, USAA, P&G, and 140+ leading advertisers. Carlos is the Co-founder of the Cultural Inclusion Accelerator ™, providing inclusive measurement solutions that enable every marketer to see and act.

Carlos Santiago