Functional Experience: Nearly 20 years driving integrated Hispanic strategy at shops including Amistad Media Group, the Vidal Partnership, Mindshare, and more. She earned her MBA from Texas A&M University and bring business minded solutions to the planning process. Her past clients have included Sprint/Nextel, TD Bank, M&M/Mars, and Unilever. She has also spent time in digital media sales, focused on creating the right content and connections to drive Hispanic business growth for a roster of clients. She currently works as SVP, Client Director focused on strategic media planning for McDonald's.