Jamia Bigalow leads Brand and Integrated Marketing for Amazon Fire TV where she oversees efforts for Fire TV driving brand awareness, subscription growth, and partner marketing. In this role, she is focused on helping Fire TV customers worldwide discover and enjoy content on Fire TV devices across the living room.
Bigalow has led initiatives at Fox, Disney, and NFL and prior to her role at Amazon served as the SVP of Distribution Marketing at Fox Networks where she oversaw strategies to support broad distribution of Fox content and generate greater brand awareness for Fox Networks. Her group was responsible for developing multi-platform marketing initiatives that enhance partnerships between Fox Networks and its content distributors.
Bigalow previously directed the development of marketing campaigns that aligned business objectives for the company’s network brands (FOX, FX, National Geographic, FOX Sports and FOX News). Additionally, she oversaw marketing efforts surrounding retransmission consent and channel carriage agreements.
Previously, Bigalow also served as Vice President, Affiliate Marketing for Fox Networks where she created and managed affiliate marketing strategies for the division’s entertainment brands. She also developed marketing initiatives to strengthen the distribution of services within Fox Networks’ portfolio.
Prior to joining Fox, Bigalow served as Director of Affiliate Marketing for the NFL Network, and launched marketing programs that helped the network reach record-breaking distribution in less than a year.
Bigalow graduated from Arizona State University with a bachelor’s degree in communications.