| Monday, September 12, 2022 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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| 9:00 AM - 9:30 AM (EDT) | Registration Opens & Continental Breakfast | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 9:30 AM - 9:35 AM (EDT) | Welcoming Remarks  | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 9:35 AM - 10:10 AM (EDT) | Opening Keynote: The Buyer’s POV Marketers want and need advanced advertising solutions to grow as part of their video investment strategy. But are we at an inflection point? Can today’s products scale to overcome continuing audience and impact declines of linear TV? Or do we need to evolve the approach? What works, what doesn’t, and what’s worth paying for? How do we remove barriers to further growth? Adam Gerber, who oversees U.S. investment strategy for GroupM shares thoughts on the what media companies, platforms and measurement solutions – and most importantly clients – need to do to succeed.  | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 10:10 AM - 10:50 AM (EDT) | PANEL: Let’s Talk Identity The key to targeting consumers is being able to identify them and link them to their media and shopping behaviors. These days it seems like everyone got an identity graph. Are they accurate? Interoperable? Useful? A top level group of industry pros break it down. Chris Pizzurro - Canoe Sean Breedlove - OpenAP Ashutosh (Ash) Gangwar - The Trade Desk Jason Manningham - Blockgraph Scott McKinley - Truthset Jessica La Rosa - Tremor International       | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 10:50 AM - 11:15 AM (EDT) | Morning Break | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 11:15 AM - 12:00 PM (EDT) | PANEL: Addressing Addressable Advertising The quest for national reach continues as cable and satellite operators working with TV networks race against ad supported VOD and connected TV to reach the most right viewers with the right message at the right time. Sean Cunningham - VAB Scott Grunther - EDO Travis Scoles - Paramount Darren Sherriff - FOX Corporation Matt Van Houten - DIRECTV Advertising      | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 12:00 PM - 1:00 PM (EDT) | Lunch | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1:00 PM - 1:35 PM (EDT) | MIDDAY KEYNOTE: The Tech POV Between IPs and SPACs, many ad tech and data companies have gone public in the past two years. Others have taken big investments from financial and strategic investors. Is it true that money changes everything? Tech investors and top industry execs share their thoughts on how the influx of cash will create new opportunities and capabilities and how they will benefit advertisers and media companies.  | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 1:35 PM - 2:15 PM (EDT) | PANEL: CTV’s Big Moment Advertisers are flocking to CTV, which offers familiar and popular programming and advanced advertising capabilities. With Disney Plus and Netflix joining the ad-supporting streaming world, the panel will look at how the market will to deal with increased demand and sharper competition. Danielle Delauro - The VAB Lori Cassorla - Mediahub Worldwide Adam Gaynor - Gamut Diana Horowitz - Imagine Communications Marni Rommel - Beachfront Anthony Susi - Xandr       | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2:15 PM - 2:35 PM (EDT) | Afternoon Break | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 2:35 PM - 3:15 PM (EDT) | PANEL: The Local View Local advertisers are looking to take advantage of advanced advertising to target companies. Local stations and cable operators are cashing in with fast growing digital and over-the-top businesses. What’s next for local media outlets? Jon Lafayette - Editor Carol Hinnant - Comscore James Loughran - Viamedia Christopher Martinez - Hearst TV Kristin Wnuk - Roku     | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 3:15 PM - 3:35 PM (EDT) | The Advanced Advertising Innovation Awards The Advanced Advertising Innovation Awards are designed to recognize campaigns that made innovative use of data and advertising technology to drive outstanding and measurable business results. View the 2022 award recipients here | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 3:35 PM - 4:10 PM (EDT) | CLOSING KEYNOTE: Looking Ahead From the convergence of digital and linear, to the growth of addressable advertising, to identity and the intersection with consumer privacy, to the future of measurement, the advertising industry continues to evolve at a faster pace than ever before. In this closing keynote, newly appointed president James Rooke discusses trends, insights and key industry themes to watch and the role that Comcast Advertising is playing in helping to shape the future.  | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 4:10 PM - 4:15 PM (EDT) | Closing Remarks | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
| 4:15 PM - 5:15 PM (EDT) | Closing Reception Sponsored by: | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||||
