The Advanced Advertising Innovation Awards recognizes campaigns that made innovative use of data and advertising technology to drive outstanding and measurable business results.

Best Use of Data
Presented to: iSpot.TV
Campaign: How Drivetime Boosted ROAS 26%

Best Use of Branded Content
Presented to: Roku
Campaign: The Show Next Door

Best Definition of Target Market
Presented to: Open AP
Campaign: Reaching Pet Owners: Pedigree's Data-Driven Audience Strategy from Mediacom & OpenAP

Best Use of Multiple Platforms
Presented to: Spectrum Reach
Campaign: Roger Beasley Hyundai Case Study: A Tale of Two Cities

Best Campaign
Presented to: Hershey
Campaign: Sweetening Up the Share of Wallet