SVP, Measurement and Innovation
Pankaj Kumar is Senior Vice President, Measurement and Innovation. In this role, Pankaj leads a team whose goal is to drive measurement transformation across the industry, as well as, build new capabilities that enable holistic solutions to measure the efficacy of client media spend across the portfolio.
Pankaj joined NBCUniversal from Comcast Cable, where he led the Media Sciences team responsible for developing an analytically driven media and message mix optimization strategy, and driving improvement of media effectiveness across both Residential and Business Services. His responsibilities included leading the strategy for marketing mix optimization to build brand consideration, driving subscriber growth and mitigate subscriber loss. Pankaj played an integral role in transforming our strategies around allocation of media spend, predicting outcomes, and overall building a world class decision sciences team focused on improving the efficacy of all media investment across the company.
Prior to joining Comcast, Pankaj held leadership positions at Optimor (WPP Company) and IMS Health, where he built analytics capabilities, developing advanced solutions, leading large scale analytic engagements, and driving client thought leadership across CPG, retail, pharmaceuticals, healthcare, financial services, insurance, telecom and technology companies.
Prior to joining the industry, Pankaj was Assistant Professor of Marketing at Johnson Graduate School of Management, Cornell University, where his research focused on predicting consumer choice, by modeling the impact of marketing mix across consumer purchase journey, utilizing large scale data fusion and building advanced methodologies.
Pankaj has a BE in Mechanical Engineering from India and a PhD in Marketing from SUNY Buffalo.