Group VP, Client Solutions
Keith Kazerman leads all digital ad sales teams responsible for driving digital revenue efforts across Discovery Inc.’s TV Everywhere GO apps and VOD, as well as website and social media platforms. He also oversees Discovery’s enhanced advertising business, research and addressable data-driven products.
Kazerman most recently served as Group SVP, Research, Data and Engage at Discovery. In this role, he built and oversaw Discovery Engage, the company’s state-of-the-art data management and analytics platform for targeting, optimization and measurement to deliver greater effectiveness and impact for client’s ads. Kazerman also oversaw Discovery’s Ad Sales Marketing and Client Solutions Sales, leading the teams dedicated to branded entertainment partnerships.
Kazerman has over 20 years of sales experience. Prior to joining Discovery in 2015, Kazerman spent 10 years at DIRECTV, serving as SVP, National Ad Sales. In this role, he oversaw national ad sales, direct response sales, traffic and operations, pricing and inventory, and product management teams. While at DIRECTV, Keith oversaw groundbreaking interactive sports sponsorships with NFL Sunday Ticket and the introduction of digital ad offerings with DIRECTV Everywhere. He was instrumental in helping the company to lead the industry with the largest national addressable ad platform.
Kazerman holds a B.S. in Business and Economics from Lehigh University. He is based at Discovery’s offices in NYC and lives in Jericho, NY, with his wife and son.