Karina Dobarro is SVP, Multicultural & International Brand Strategy at Horizon Media. With over 15 years of experience, Karina joined Horizon in 2014 to launch the multicultural practice. She leverages her extensive knowledge of the U.S. multicultural market to develop comprehensive marketing strategies for our clients.
In addition as Horizon’s international lead and member of Local Planet, the only independent media agency network in the world, she is responsible for supporting Horizon's clients with their global marketing needs across Asia, Europe and LatAm.
She is a member of Horizon's Diversity & Inclusion Council where she facilitates agency events and partnership initiatives to help the advancement of inclusion and diversity efforts within the agency. In 2016, she was recognized for her contributions towards diversity with the Agency Executive Award for Media by Broadcasting & Cable News. She is also a council member of Portada’s Agency Star Committee.
Prior to Horizon Media, Karina was at GroupM for seven years where she oversaw multicultural initiatives for AT&T, Macy’s, Unilever, and Volkswagen, among other top brands.
Karina was born in Buenos Aires, grew up in Honolulu, attended college in San Francisco, and now calls New York City home.