Shereta brings two decades of professional and industry experience to Videa. As President, Shereta leads the organization’s overall strategic and product direction. Shereta has over ten years of experience with Cox in various investment, strategy and development roles focused on digital media and broadcast television.
Prior to Videa, she served as Managing Director at a financial start-up focused on algorithmic trading, and she began her career in Mergers and Acquisitions at Lazard. Shereta is passionate about developing products and services that solve large scale problems. She has a degree in Electrical Engineering from Massachusetts Institute of Technology (MIT), where she served as president of the National Society of Black Engineers. Shereta serves on the board of the IRTS Foundation, a charitable organization focused on training and educating the next generation of media and communications professionals, and is a mentor for the Female Founders in Tech competition and member of the Forbes Technology Council.
When she is not leading the team at Videa, Shereta is most likely on a hiking trail or boating in north Florida.