STIRR/Sinclair Broadcast Group
Adam Ware has served as General Manager since October 2017. Launched in January 2019, STIRR is a new national OTT service delivering live local news, sports, TV shows, movies,
lifestyle programming and more on the free ad supported STIRR app and website.
He also serves as Senior Vice President and Head of Digital Media and Business Development at Sinclair owned Tennis Channel, a position he has held since March 2014. At Tennis Channel, he launched the network’s streaming app and direct to consumer (dtc) subscription service Tennis Channel Plus in May 2014. The channel was the first television network in the US to offer a dtc OTT service. Additionally, Ware is responsible for the upcoming international launch of a new tennis OTT service.
Prior to Sinclair, Adam held various senior operating positions including acting CEO of CJ E&M’s Mnet US, Chief Operating Officer at Viacom’s United Paramount Network (UPN), Executive Vice President - Broadcasting at Interactive Corp and Senior Vice President - Distribution at FOX Broadcasting Company.
Ware started his career in spot television advertising at Petry Television. A native New Yorker, he lives in Los Angeles, California with his two children.