|Wednesday, October 30, 2019|
|8:45 AM - 9:15 AM|
Continental Breakfast, Sponsored by Discovery en Español & Discovery Familia
|9:15 AM - 9:30 AM|
Welcoming Remarks and a Salute to Our Sponsors
|9:25 AM - 12:15 PM|
|9:30 AM - 10:00 AM|
Opening Keynote: Changing Perspectives of How the News Depicts The Hispanic Vote
Perspectives on the news changes from network to network, and from journalist to journalist. This special conversation asks a leading Hispanic news journalist to define an Hispanic perspective in the news, and especially how this perspective affects the way the news reports the power of the Hispanic voter. And, what are the special challenges that an Hispanic on-air talent faces when representing the news, and the Hispanic culture to a broad audience in English?
|10:00 AM - 10:45 AM|
Gain a better understanding of the future of ad revenues from this panel discussion. Media planners, researchers, media sales executives and advertisers discuss the challenges the industry is currently facing in the Hispanic marketplace where TV ad dollars are shifting toward connected tv with programmatic placement on multi-screens, backed by research data that is increasingly detailed (and possibly a little confusing.)
|10:45 AM - 11:00 AM|
Sponsored by Atresmedia Internacional
|11:00 AM - 12:15 PM|
Keynote Super Session: Changing Options for Serving Hispanic Audiences
Attendees will enjoy this lively fast-paced series of back-to-back, one-on-one keynote interviews and presentations offering unique perspectives from leading executives about the newest direction of the business of serving Hispanic viewers.
Service Provider Perspective
Hispanic consumers are accessing their pay television video from more platforms than ever before including cable, satellite, OTT and video apps. Listen to this provider’s perspective for how they are improving their delivery of programming directly to Hispanic subscribers in today’s changing, competitive marketplace.
Keynote Speaker: Juanjo Duran - Google
You might change your viewpoint during this session that focuses on how the role of a network is rapidly changing. Are the days of strong network brands in the Hispanic market shifting in favor of strong program branding? How is time shifting and on demand viewing by Hispanics affecting the revenue potential of the linear network schedule?
Programmer Perspective: Changing Options for the Hispanic Soccer Fan
Content is still the king for Hispanic video audiences. Whether it’s a live sports super event, sports news, discussions about competition, sports talk show or traditional highlights. A key soccer industry executive offers the “insider” view about the creation of soccer programming for today’s Hispanic soccer fan.
Keynote Speaker: Boris Gartner - LaLiga North America
Consumer Research Perspective
Get a fresh understanding of the Hispanic viewer’s video consumption habits and related consumer behavior from this leading researcher. The information will surely offer a complete 360° perspective on the latest shifts and changes discussed by the previous four speakers in this series.
Keynote Speaker: Lia Silkworth - Telemundo
Media Agency Perspective
The Hispanic TV business relies on the investment made by media-buying agencies on behalf of advertisers and brands. Media agencies depend on Hispanic TV for its many unique opportunities across platforms where they can achieve effective results for their clients. This leading executive from a top media agency shares some of today’s key challenges to this co-dependent relationship and discusses some interesting success stories.
Keynote Speaker: Karina Dobarro - Horizon Media
Interviewer: Court Stroud - The Cledor Group
|12:10 PM - 2:15 PM|
|12:15 PM - 2:15 PM|
Luncheon & Awards
Sponsored by NBCUniversal Hispanic Group
The Veinte Award for Achievement in Hispanic Television and Video
Award for Executive Leadership in Hispanic Television and Video
Award for Corporate Leadership in Hispanic Television and Video
Award for Outstanding Achievement in Hispanic Television and Video Programming
|2:10 PM - 4:45 PM|
|2:15 PM - 2:45 PM|
Afternoon Programming Keynote: Two Stations, One Voice: Meeting the Needs of Today’s Bilingual News Audiences
This fireside chat is a unique opportunity to hear from two top media executives representing over 40 local TV stations serving English and Spanish-speaking audiences in the U.S. and Puerto Rico. They’ll discuss how the stations’ news operations are meeting the needs of their audiences and advertisers, and how their innovations on digital, weather and newsroom technology are helping audiences stay informed on-the-go.
|2:45 PM - 3:30 PM|
Content for Hispanic Audiences: Changing How We Create & Promote Content
Today’s Hispanic television marketplace is highly competitive, especially when it comes to attracting viewers. Whether content is live sports, entertainment, information or branded content, it is still necessary to develop programming that appeals to a variety of Hispanic audience segments including today’s Latinx and digital-savvy consumer. This panel of programming and promotion executives share some of their latest and most effective strategies that carefully balance content, and celebrity with audience interest.
|3:30 PM - 3:45 PM|
Sponsered by THEMA AMERICA
|3:45 PM - 4:30 PM|
Distribution Discussion: Changing Options for Delivering Content to Hispanics
Distribution is THE biggest topic of the day. This panel includes some of the top content distribution specialists representing programming designed to serve Hispanic audiences. The discussion will review the challenges facing today’s programmers regarding traditional linear options, as well as the opening opportunities presented by digital distribution.
|4:30 PM - 4:45 PM|
|4:45 PM - 5:45 PM|
Celebrating Condista’s 20th Anniversary Sponsored by Condista