|Wednesday, October 30, 2019|
|8:45 AM - 9:15 AM|
Registration Opens & Continental Breakfast
|9:15 AM - 9:30 AM|
Welcoming Remarks and a Salute to Our Sponsors
|9:30 AM - 10:00 AM|
Opening Keynote Conversation: Changing Options in Brand Advertising
Enjoy hearing from this leading brand marketing executive who will share professional insights and personal perspectives on how brands are adapting their choice of video advertising tactics and product messages to reflect the latest generational shifts in viewing habits and platform choices among Hispanics.
|10:00 AM - 10:45 AM|
Advertising & Media Discussion: Changing Options in Media, Placement and Research
Gain a better understanding of the future of ad revenues from this panel discussion. Media planners, researchers, media sales executives and advertisers discuss the challenges the industry is currently facing in the Hispanic marketplace where TV ad dollars are shifting toward connected tv and research data is increasingly detailed (and possibly a little confusing.)
|10:45 AM - 11:00 AM|
|11:00 AM - 12:15 PM|
Keynote Super Session: Changing Options for Serving Hispanic Audiences
Attendees will enjoy this lively fast-paced series of back-to-back, one-on-one keynote interviews and presentations offering unique perspectives from leading executives about the newest direction of the business of serving Hispanic viewers.
Service Provider Perspective
Hispanic consumers are accessing their pay television video from more platforms than ever before including cable, satellite, OTT and video apps. Listen to this provider’s perspective for how they are improving their delivery of programming directly to Hispanic subscribers in today’s changing, competitive marketplace.
You might change your viewpoint during this session that focuses on how the role of a network is rapidly changing. Are the days of strong network brands in the Hispanic market shifting in favor of strong program branding? How is time shifting and on demand viewing by Hispanics affecting the revenue potential of the linear network schedule?
Content is still the king for Hispanic video audiences. Whether it’s a live sports super event, news, a talent competition, talk show or traditional telenovela. A key production executive offers the “insider” view about the creation of programming for today’s Hispanic viewer.
Consumer Research Perspective
Get a fresh understanding of the Hispanic viewer’s video consumption habits and related consumer behavior from this leading researcher. The information will surely offer a complete 360° perspective on the latest shifts and changes discussed by the previous four speakers in this series.
Keynote Speaker: Lia Silkworth - Telemundo
Media Agency Perspective
The Hispanic TV business relies on the investment made by media-buying agencies on behalf of advertisers and brands. Media agencies depend on Hispanic TV for its many unique opportunities across platforms where they can achieve effective results for their clients. This leading executive from a top media agency shares some of today’s key challenges to this co-dependent relationship and discusses some interesting success stories.
Keynote Speaker: Karina Dobarro - Horizon Media
|12:15 PM - 2:15 PM|
Luncheon & Awards
Sponsored by NBCUniversal Hispanic Group
Award for Executive Leadership in Hispanic Television and Video
Award for Corporate Leadership in Hispanic Television and Video
Accepted by: Yvette Peña, AARP
Award for Outstanding Achievement in Hispanic Television and Video Programming
Award for Outstanding Achievement in Hispanic Television and Video Performance
|2:15 PM - 2:45 PM|
Afternoon Programming Keynote: Two Stations, One Voice: Meeting the Needs of Today’s Bilingual News Audiences
This fireside chat is a unique opportunity to hear from two top media executives representing over 40 local TV stations serving English and Spanish-speaking audiences in the U.S. and Puerto Rico. They’ll discuss how the stations’ news operations are meeting the needs of their audiences and advertisers, and how their innovations on digital, weather and newsroom technology are helping audiences stay informed on-the-go.
|2:45 PM - 3:30 PM|
Marketing Content & Driving Subscription: Changing How We Promote Free and Subscription Content
Today’s Hispanic television marketplace is highly competitive, especially when it comes to securing revenues. Whether content is free or available through pay TV, it is still necessary to promote viewership of the programming to generate ad dollars and/or subscription fees. revenues – especially for advertising. This panel of marketing and promotion executives share some of their latest creative and most effective strategies for attracting Hispanic viewers.
Moderated by: Adriana Waterston - Horowitz Research
|3:30 PM - 3:45 PM|
|3:45 PM - 4:30 PM|
Distribution Discussion: Changing Options for Delivering Content to Hispanics
Distribution is THE biggest topic of the day. This panel includes some of the top content distribution specialists representing programming designed to serve Hispanic audiences. The discussion will review the challenges facing today’s programmers regarding traditional linear options, as well as the opening opportunities presented by digital distribution.
|4:30 PM - 4:45 PM|
|4:45 PM - 5:45 PM|