Advanced Advertising

Monday, October 28, 2019
8:45 AM - 9:00 AM
Registration Opens & Continental Breakfast
9:00 AM - 9:10 AM
Welcoming Comments
9:10 AM - 9:55 AM
Keynote Conversation - On Addressability
Comcast, joined by Charter and Cox, launched On Addressability to give one-to-one targeted TV advertising more scalable and easier to plan, buy and measure, starting with better alignment among the distributors. Mingioni will be joined by a senior marketing executive from a major advertiser who will discuss the company’s experiences with addressable advertising and suggestions for how to better take advantage of its potential.
 
9:55 AM - 10:45 AM
Panel 1 -  Progress Report
There’s been more and more talk about addressable, audience buying, programmatic, data and analytics. Top executives in the field will discuss what’s really happening, what works and what still needs to happen to transform TV advertising.
10:45 AM - 11:00 AM
Networking Break
11:00 AM - 11:50 AM
Panel 2 - Voting for Advanced Advertising
Political candidates are among the most eager marketers to use data to target voters based on factors such as party affiliation and interest in issues. Media, analytics and technology companies are racing towards election day and having the most effective campaigns will mean the difference between winning and losing.
12:00 PM - 1:00 PM
Delegate Lunch
1:00 PM - 1:45 PM
Keynote Conversation - How Google and Disney Make Advanced Advertising Work
Google and Disney are working together to bring quality content and information to everyone, everywhere—and this includes the ads that fit into that content. One year ago Google and Disney announced a new strategic relationship. Since then, both companies have made advancements in their advanced video offerings. Shane Peros, along with a top executive for Disney, will help attendees understand best practices, share what the companies have accomplished so far together, and discuss new ways they plan to deliver the best ad experiences everywhere viewers are watching.   
 
Keynote Speaker:
2:00 PM - 2:50 PM
Panel 3 - We Guarantee IT
More media companies are looking to assure their advertising clients that campaigns will drive website visits, showroom traffic and ultimately sales. How are results measured and attributed to a particular group of ads and do these guarantees attractive enough to keep advertisers on TV and grow budgets.
2:50 PM - 3:10 PM
Networking Break
3:10 PM - 4:00 PM
Panel - See It. Buy it. Behind the eCommerce Rush
Leading media companies including NBCUniversal and Univision are ratcheting up their eCommerce businesses. Are advertisers finding that consumers are eager to buy items they see in the shows they like while they’re watching?
4:00 PM - 4:45 PM
Closing Keynote Conversation - The Retailers Know
An executive from a leading retailer talks about how they’re using first-party data, about what consumers are buying, to target their advertising efforts. Retailers are increasingly letting other marketers and media companies use their data to increase the effectiveness of their campaigns and measure their results.
5:00 PM - 6:00 PM
Cocktail Reception