Google Events

Innovating for the Future of TV

 

Historically, our industry has drawn lines between what we call “TV” and what we call “digital”. But today, viewers are just after great content to watch, and they’re watching it in countless new ways. Moving forward, TV and digital need to work closer together to deliver amazing viewing experiences wherever and whenever people demand them.

 

At Google, we take our role in this industry very seriously. We’re working to help media owners and broadcasters tap into and engage with TV audiences in new ways. Across search and discoverability, distribution, monetization and machine learning, we are investing time and talent to help organizations prepare their businesses for the next generation of TV audiences.

 

We feel honored and excited to be the Presenting Sponsor of TV Week NYC this year. We hope you’ll come find us at one of our sessions. We are here to listen and to partner with you!

 

Google’s Sessions at TV Week:

 

VR 2020 | Monday, Oct. 16th | The Stewart Hotel | Agenda

  • Opening Keynote — 9:05am – 9:35am, Fitzgerald Ballroom
  • Speaker: Lisa Martinez,  Global Head of News and Publishing Apps Business Development,

 

Advanced Advertising | Wednesday, Oct. 18th | Sheraton Times Square | Agenda

  • Addressable TV Advertising Panel — 9:45am – 10:30am
  • Panelist: Dina Weisberger, TV Partnerships Manager

 

  • Video Everywhere Panel — 10:50am – 11:35am
  • Panelist: Julie Sterling,  Head of Broadcast Partnerships

 

Next TV | Wednesday, Oct. 18th | Sheraton Times Square | Agenda

  • Redefining Television Advertising Panel — 11:50am – 12:35pm
  • Moderator: Jen Koester, Director of Telco and Video Distribution Partnerships

 

TV Data Summit | Thursday, Oct. 19th | Sheraton Times Square | Agenda

  • How Data is Impacting the TV Business Panel — 10:15am – 11:00am
  • Panelist: Jeff Gannon, Engineering Team Lead, TV Measurement Platform and TV Attribution

 

Google’s Solutions for broadcasters and media owners

Google offers distribution and monetization solutions to help broadcasters capitalize on changing viewer preferences while providing viewers with a seamless user experience across screens. We focus on three strategic areas:

 

Distribute Video Anywhere:

  • Broadcasters can leverage Android’s global scale (+1.4bn users across 190 markets globally) and develop apps to distribute content.
  • Google Play provides a portal that pushes transactional content to 1.1B monthly active users.
  • YouTube can be leveraged to reach, engage, and cultivate fan bases via promotional content and catch up clips.
  • YouTube TV can be used to attract and reach new audiences for  your linear content. YouTube TV is now available to 50% of US households.

 

Improving Viewer Experience:

  • Dynamic Ad Insertion from DoubleClick for Publishers removes latency, combats negative experiences like repetitive ads, and normalizes audio for consistent content and ad playback.
  • “Watch” actions and “Just In” content recommendations on YouTube help viewers find and connect with content that they are interested in.
  • The Google Cast app has million of downloads and bridges the gap between small and big screens.

 

Maximizing Monetization:

  • Advertising: DoubleClick for Publishers provides an advertising platform that gives broadcasters the flexibility to monetize via direct sales or through programmatic direct or indirect channels while providing viewers with relevant and personalized ads via Dynamic Ad Insertion.
  • Subscription: Broadcasters looking to monetize viewers via direct-to-consumer over-the-top services can leverage Google Cloud Platform and Google Play for distribution and billing. YouTube Red serves as a recurring revenue source for participating broadcasters.
  • Transactional: Google Play provides a monetization portal for transactional content.