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WALDORF ASTORIA NEW YORK
301 Park Ave, New York, NY 10022-6897
Advanced advertising is a dynamic, in-person event where the impact of data and automation on television’s key revenue stream will be discussed by figures from key companies in the industry. Senior executives from the buy side, the sell side and the technology providers that empower change will share their experiences with improved targeting, using analytics to gauge the effectiveness of campaigns and forecast who will be the winners and losers as programmatic activity increases in the future.